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ABOUT

sweets
Take it for granted
go beyond

I'm a little concerned about my health,
Depending on the material, you may not be able to choose
“Delicious” and “friendly to the body”

It's difficult to balance both.

BEYOND SWEETS is
We want to go beyond the conventional wisdom and boundaries of sweets.

A lot of people
You don't have to endure or worry.
We are giving the world the option to freely enjoy sweets that are both delicious and heart-filling and gentle with consideration for the body.

Going beyond the usual sweets of today,
Making new sweets the norm.

BEYOND SWEETS

I'm a little concerned about my health,
Depending on the material, you may not be able to choose
“Delicious” and “friendly to the body”

It's difficult to balance both.

BEYOND SWEETS is
We want to go beyond the conventional wisdom and boundaries of sweets.

A lot of people
You don't have to endure or worry.
We are giving the world the option to freely enjoy sweets that are both delicious and heart-filling and gentle with consideration for the body.

Going beyond the usual sweets of today,
Making new sweets the norm.

BEYOND SWEETS

Authentic “deliciousness”
and Seeking complete "peace of mind".

Uncompromising supervision by a pastry chef.

Sweets are like a science, made by delicately layering the effects of ingredients. If just one material doesn't match, everything goes wrong, like a house collapsing. When I tried changing to a different material, I felt like something was missing, so I thought about the function of the tongue to feel the richness, and repeated many prototypes and tastings. BEYOND SWEETS is a combination of pastry chef's skills, macrobiotics, alternative foods, and various other techniques. First and foremost, rather than having a "healthy taste," I placed importance on ensuring that I, as a former pastry chef and lover of sweets, found the product to be delicious. We hope you enjoy our ``body-friendly sweets'' that don't compromise on taste or appearance.
Brand Manager Pico Kana Shimamura

Detailed nutritional calculations from carefully selected ingredients that are gentle on the body.

There is a lot of interest in "food safety" as a global initiative, but in the field of sweets, we want to provide delicious food to many people who are conscious of their health, and to bring moisture to their daily lives and smiles. We carefully select raw materials, develop recipes that do not compromise on taste, and carefully calculate the nutritional content of sugar content. When ordering online, we use advanced technology to flash freeze our products and deliver them nationwide. Please look forward to BEYOND SWEETS, which will continue to make healthy sweets even more delicious.
Fab Co., Ltd. Representative Director and President Yukio Fukuda

Achieving “strong sweetness” using naturally-derived sweeteners

Using natural sweeteners
Achieving “solid sweetness”

In order to achieve a sweetness that is gentle on the body and satisfying as a sweet, we make the most of carefully selected natural ingredients such as Luo Han Guo and Agape, which are several times sweeter than refined sugar but rich in dietary fiber. .

Luo Hanguo

agave

coconut sugar

oligosaccharide

Free options to suit your preferences

BEYOND SWEETS offers three lineups with careful attention to raw materials and ingredients so that you can freely choose and enjoy sweets that suit your tastes.
All products are made with carefully selected ingredients that are gentle on the body and do not contain wheat or refined sugar, making them sweets that are gentle for both health-conscious people and children.

Diet & Beauty

Around 10g of carbohydrates

Uses superfoods, etc.

gluten free

No refined sugar

Health & Sports

Carbohydrate 5g or less

Additive-free

gluten free

No refined sugar

Plant Based & Allergy Free

No animal products

Free from 8 allergens

Wheat free

No refined sugar

PROMISE

1 We propose new values ​​for sweets that are gentle on the body and delicious.
2 We strive to create sweets that are not only delicious but also visually appealing.
3 Through sweets, we create happy moments that you can enjoy with your loved ones.
beyond sweets

Omotesando store

Omotesando store

This is a store with a cafe located in a quiet street, 2 minutes walk from Omotesando Station.
You can also enjoy original drinks and seasonal sweets.
Closed terrace seating is also available upon reservation.

107-0062
Aoyama Patio 1st floor, 3-13-9 Minami Aoyama, Minato-ku, Tokyo

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